Global Radio, the UK’s largest commercial radio operator, has unveiled it’s latest brand-wide TV commercial.
The Hear It. See It. Feel It creative promotes each of Global’s radio brands, including Capital, Heart, Smooth and Classic FM, together with their burgeoning Outdoor portfolio of digital billboards & signage.
Many of Global’s on-air personalities feature in the 60-second ad including Roman Kemp (Capital), Jamie Theakston & Amanda Holden (Heart) and Chris Moyles (Radio X).
The soundtrack comes courtesy of Queen’s classic song, Radio Gaga.
Adam Johnson, Chief Marketing Officer at Global, said: “Global’s radio brands have adapted and thrived in this ‘new normal’ and, in the past few months alone, we have created so many heart-warming, funny and unforgettable moments, many of which feature in this ad.”